Marketing Manager

  • Lake Mary Preparatory School
  • Lake Mary, Florida, USA
  • Jun 16, 2022
Full time Communications/Marketing

Job Description

Position: Marketing Manager

Position Summary:

The Marketing Manager is responsible for leading the strategic, tactical, and day-to-day marketing, digital media, communication, and brand development efforts for Lake Mary Preparatory School. The Marketing Manager is a dynamic, creative, and innovative, self-starter who thrives in a busy, ever-changing environment. This individual works closely with Administration, Faculty, and students to capture the culture of Lake Mary Prep and share it in a way that provides insight into what differentiates the LMP educational and extracurricular experience from other schools. We are a private school located in Lake Mary, Florida serving grades Pre-K - 12.

 

Key Responsibilities:

  • Assist in creating the vision of Lake Mary Preparatory School and aligning marketing strategies with our goals and objectives
  • Develop and manage digital marketing plan: Content Creation/SEO, Website Authority/SEO, Paid Search/PPC, and Analytics
  • Generate leads for recruitment and works directly with admissions team to build communication and marketing plans to meet enrollment goals for the school
  • Communicate with leadership team to gather information and form marketing/communications strategy and deadlines
  • Author and develop content for brochures, newsletters, and other internal/external communications
  • Maintain common editorial and graphic standards across school publications for branding reputation and integrity
  • Create electronic, social media, and print communication
  • Develop, implement, and monitor comprehensive marketing and communication plans
  • Manage relationships with outside vendors in support of the marketing and communication plans
  • Manage social media platforms such as Twitter, Facebook, Instagram, and YouTube
  • Plan and execute programs that enhance the visibility and public perception of Lake Mary Preparatory School
  • Manage, contribute and maintain all content for the school’s website
  • Manage media relations including writing and distributing press releases and cultivating relations with local media
  • Collaborate with the Admissions Office on admissions themed advertisements, marketing materials, and events
  • Manage communications from faculty and departments to promote the highlights of each discipline of the school such as Fine Arts and Athletics

Required Skills and Qualifications:

  • Bachelor’s Degree in Marketing, Advertising, Public Relations or Communications
  • Minimum 3-5 years experience in marketing, communications or public relations, experience in a school environment a plus
  • Knowledge of HTML; coding experience
  • Extensive experience  with Adobe Creative Suite, Photoshop, Indesign and Illustrator
  • Proficient in Google Ads and Google Analytics
  • Detail-oriented, excellent organizational and communication skills
  • Excellent writing and editorial skills as well as an eye for publication design
  • Creativity for developing fresh social media content 

Interested candidates are asked to please provide the following:

  • Cover Letter
  • Resume
  • Samples of marketing materials you have created such as social media posts, ads, brand awareness campaigns, Website design